The Anti-Diet: I'm Launched

For a second informal book signing at my local gym, expectations are low. It’s 9:00AM when classes of ladies are jumping and spinning in the big, glassed-in studio at the back of the place. My morning coffee has barely kicked in. This time, I set up right on the floor where the desk makes a big U-turn and a computer is available for patrons wishing to check email. I’ve signed on to www.originalantidiet.com to create another visual presence and a reason to strike up conversation. After ten minutes of standing before my display, feeling utterly invisible, I decide that for me this marketing approach ranks right up there with having root canal work done.

I try to look beautiful, happy, animated (and thin, of course) but nothing happens. It’s nearly 10:15 and I’m feeling less squirmy. Just resigned. A young woman walks up, fresh from her workout. She fingers a copy of my book.

“It’s different,” I say, “not like any other diet book you’ve ever seen.”

Her pretty and clearly very intelligent face turns to mine.

“Why?” Her directness engages me.

“No rules, no quick fixes, just tuning in to the very excellent equipment we all have to tell us what we want and need.”

We have a grown-up conversation that lasts about ten minutes and I’d love to get to know her better. She likes me on Facebook on the spot. She buys the book, the very first copy sold from my own hands to a complete stranger. As I sign it, I know I’m really launched.

Thanks, Jessie!